Golden Crumbles Tin 1954
1954 , the 100-Year Production Anniversary 🎉
6 Simple Ingredients on Tin
Print Marketing Slogan 1960’s
Golden Crumbles Tin 1960’s
Golden Crumbles Tin Lid 1960’s
Golden Crumbles, a beloved candy created by Paul F. Beich, holds a significant place in the history of American confections. Paul F. Beich, an immigrant from East Prussia, established the Paul F. Beich Candy Company in Bloomington, Illinois in the late 19th century. The company quickly became renowned for producing a variety of popular candies, including Golden Crumbles, Katydids, and Laffy Taffy.
Early Days and Expansion
Paul F. Beich began his journey in the candy industry as a teenager, working at a local confectionery in Bloomington. After gaining experience and venturing into sales, Beich bought the candy store where he once worked and transformed it into a thriving business. By 1905, Beich was running the company independently and expanding its operations, employing hundreds of workers in Bloomington and beyond (LocalWiki).
Creation and Popularity of Golden Crumbles
Golden Crumbles emerged as one of the standout products of the Paul F. Beich Candy Company. This candy, characterized by its crunchy texture and rich flavor, quickly gained a loyal following. Golden Crumbles were part of a broader lineup of confections that included other favorites like Whiz Bars and chocolate-covered marshmallow treats (LocalWiki).
The company was known for its innovative use of high-quality ingredients sourced from around the world, such as vanilla beans from Mexico and cocoa beans from Africa and South America. This commitment to quality contributed to the success and popularity of Golden Crumbles and other Beich candies (McLean County Museum of History).
Fundraising and Community Impact
In 1952, Kathryn Beich, the wife of Paul Beich’s grandson, initiated a fundraising program using the company’s candies. This program became highly successful, helping schools, churches, and non-profit organizations raise funds through the sale of Beich products, including Golden Crumbles. This initiative not only boosted sales but also cemented the company’s role in community support and engagement (Special Moments Fundraising).
Transition and Legacy
The Paul F. Beich Candy Company continued to thrive throughout the mid-20th century. However, in 1984, the company was sold to Nestlé, and the Beich name was eventually phased out from the factory. Despite these changes, the legacy of Golden Crumbles and other Beich candies lived on through various ownerships and continued production under different brands (Special Moments Fundraising) (LocalWiki).
In recent years, the Kathryn Beich brand, including Golden Crumbles, was purchased by Mascot Pecan Shelling Company. This acquisition has ensured that the beloved candies continue to be produced and enjoyed by new generations of fans (Special Moments Fundraising).
Conclusion
Golden Crumbles candy, a product of Paul F. Beich’s entrepreneurial spirit and commitment to quality, remains a cherished treat in American candy history. From its early days in Bloomington to its role in successful fundraising programs, Golden Crumbles has left an indelible mark on the confectionery world. The legacy of Paul F. Beich and his contributions to the candy industry continue to be celebrated by candy lovers everywhere.
For more detailed history and information, you can visit the McLean County Museum of History and LocalWiki pages dedicated to Paul F. Beich and his iconic brands.
WHILE GOLDEN CRUMBLES ARE NO LONGER BEING MANUFACTURED, YOU CAN STILL EXPERIENCE KATYDIDS, THE AWARD WINNING CHOCOLATE TURTLES PRODUCED BY KATHRYN BEICH CANDIES!