Katydids Tin 1950’s
Katydids Tin 1960’s
Katydids Tin 1980’s
Katydids Can 2020’s
Katydids candy, a beloved confectionery delight, has an intriguing history rooted in the entrepreneurial spirit of Paul F. Beich. Beich, an immigrant from East Prussia, founded the Paul F. Beich Candy Company in Bloomington, Illinois, transforming it into a candy empire known for iconic treats like Laffy Taffy, Whiz Bars, and, of course, Katydids.
Early Beginnings and Expansion
Paul F. Beich’s journey in the candy industry began when he emigrated to the United States as a teenager. After working at a local confectionery and a stint as a traveling salesman, Beich returned to Bloomington to buy the candy store of his youth. By 1905, Beich was running his own company, which quickly grew to employ hundreds of workers. The company’s success was bolstered by innovative products and the acquisition of Milton Hershey’s Chicago factory, which was relocated to Bloomington (McLean County Museum of History).
In the 1920s, Beich’s company produced a variety of confections, including the famous chocolate-peanut-marshmallow bars known as “Whiz – Best nickel candy there iz-z.” The company also developed nutritional survival bars that were distributed to soldiers and astronauts, showcasing Beich’s commitment to innovation and quality.
Introduction of Katydids and Fundraising Programs
Katydids candy, known for its delectable combination of caramel and pecans covered in smooth chocolate, became a staple in the company’s lineup. In 1952, Kathryn Beich, the wife of Paul Beich’s grandson, suggested using the company’s candies for fundraising purposes. This idea led to the establishment of a successful fundraising division, helping schools, churches, and non-profit organizations raise funds by selling Katydids and other quality confections (Livability.com).
The popularity of Katydids grew, and the company continued to expand its operations. In 1967, a new factory was opened in Bloomington, which is still in use today. Despite the eventual sale of the company to Nestlé in 1984 and subsequent ownership changes, the Katydids brand remained a cherished part of the fundraising community.
Community Impact and Legacy
Paul F. Beich’s impact extended beyond the candy industry. His company provided desirable jobs in Bloomington, known for their good wages and clean working conditions, which were particularly attractive to women. Beich’s commitment to his employees was evident in the company events he hosted, such as annual picnics and banquets, which fostered a strong sense of community (McLean County Museum of History).
Even after the sale to Nestlé and later transitions in ownership, the legacy of Paul F. Beich and the Katydids brand endures. Today, Katydids candies are still enjoyed by many and continue to support fundraising efforts across the United States. The brand’s commitment to quality ingredients and delightful flavors ensures that Katydids remain a favorite among chocolate lovers (Livability.com).
Conclusion
The story of Katydids candy is a testament to the enduring legacy of Paul F. Beich and his commitment to quality, innovation, and community. From its humble beginnings to becoming a beloved fundraising staple, Katydids continue to bring joy and support to countless organizations and individuals.
For more information, visit the McLean County Museum of History, or explore the history online HERE.
YOU CAN STILL ORDER THE SAME GREAT CHOCOLATE TURTLES KATHRYN BEICH HAS PRODUCED FOR 120 YEARS!